Market report: Capturing feedback for a 360° customer view



Capturing the voice of your customer (VoC) is vital if you intend to stay competitive and create a high level of personalisation across all touch points.Ultimately, understanding VoC will create customer satisfaction that will in turn lead to true brand advocates remaining loyal to your organization.  But in an age of survey fatigue and with an acceleration of new and disruptive technologies entering the market, how do you capture these insights most effectively? And how can it be done...
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