Market report: Capturing feedback for a 360° customer view



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Capturing the voice of your customer (VoC) is vital if you intend to stay competitive and create a high level of personalisation across all touch points.

Ultimately, understanding VoC will create customer satisfaction that will in turn lead to true brand advocates remaining loyal to your organization.  

But in an age of survey fatigue and with an acceleration of new and disruptive technologies entering the market, how do you capture these insights most effectively? And how can it be done in real-time for a true 360° omni-channel customer view that will drive long-term retention?

Customer Feedback & Satisfaction

 

This report takes you on a comprehensive journey though the changing customer feedback landscape; from the power of listening to the voice of the employee (VoE) to the practice of turning customer insights into actionable results.

Download this report for intelligence on:

  • New ways to capture the VoC to help you optimise your strategy and ensure CX success
  • From theory to practice: How to turn insight into action
  • Creating a 360° customer view in an omni-channel world

Insight from industry experts from Thomas Cook, Danske Bank, Sure International, BNP Paribas, LV= and more!  

See also: What every company leader needs to know about CX in 2018

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