Meet the Director of Spark (lean transformation) and Sustainability at the BBC

Seth Adler

Customer experience, brand, BBC.


The Director of Spark (lean transformation) and Sustainability at BBC, Adrian Ruth joins us to share that four years on the organization’s transformation program called Spark program is going strong.

His remit is to ensure that the “phenomenal” and “very, very successful” organization meets the challenges coming at them on every front- changing audience demands, exponentially multiplying competition, etc.

Adrian notes that most folks at the BBC are like him- they joined the organization because they’re passionate about the organization and they really want to deliver the best possible output on every platform and every genre to the audience.

“BBC News spends a lot of time thinking about how to stay relevant to our audiences, how to produce brilliant, engaging content that people will want to share.