Great Examples of Delivering Customer-Centricity
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Philippa Snare, EMEA Global Business Marketing Director at Facebook and former CMO UK of Microsoft, talks about her experiences with brands such as Dixons Carphone, Post Office and British Airways, and how they get customer-centricity right.As marketers, I believe we pride ourselves on this skill, listening, as knowing our customers. I see us use it everyday in meetings, some companies ironically bring in an empty seat to the table to represent the customer and others have a wall where they have...
