Forrester CMO: Why We Need to Look at Customer Experience as a Catalyst of Change




Victor Milligan is the CMO of Forrester and a CX Network Advisory Board member. In this article from The Global State of Customer Experience he discusses the change in the customer experience industry and how CX leaders can win in the age of the customer.CX remains a primary point of reference for business strategy as companies seek to compete and win on the strength of customer experiences. And competing and winning customers must address a central reality about today’s empowered customer: expe...
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