How to Get Your CEO ‘on Board’ of Your Customer Experience Strategy
It can be difficult for CX leaders to gain senior management buy-in, so what are the key considerations to take when talking to your CEO?Dr. Phil Klaus is a Professor of Customer Experience and Marketing Strategy. His award-winning research has appeared in a wide range of journals and he is a frequent keynote speaker at public and in-company seminars and conferences around the world. He advices blue-chip companies on CX strategy and has written the best-selling book 'Measuring Customer Experien...
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