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CX Leaders

How Do You Create a 'Royal' Customer Experience? We Asked the Ascot Team

Hosted By: Zarina de Ruiter
06/15/2015
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About this Podcast...

Today marks the start of the Royal Ascot race meeting, but what kind of marketing and customer experience initiatives accompany such a major event?

In the past few weeks we've published podcasts uncovering customer experience and marketing secrets and tips from within hospitality with YO! Sushi's People Director and luxury retail with Barneys New York's Vice President of Customer Experience and Development. This week we turn to sports; horseracing to be exact.

To mark the start of the Royal Ascot meet today, we have spoken to Juliet Slot, Commercial Director at Ascot Racecourses, about all things marketing and customer experience.

Listen to the podcast to find out how they deliver a ‘royal’ customer experience around such a major event, what steps they take to turn loyalists into true brand advocates and hear about a time they went above and beyond to make provide a great CX to an individual.