CX Leaders: why you aren’t getting emotional enough about digital experience
This free webinar with the experts at Altimeter Group and Clicktale looks at how emotion and mindset can be derived from digital data and how brands can capitalise on this insight to deliver exceptional experiences, better monetise digital properties and improve conversion
As customer experience (CX) leaders, you will be well-versed in the need to differentiate through delivering your customers exceptional experiences. We often evangelise about delivering a more human experience, and putting the customer-first.
But are we really doing enough to understand our customers’ emotions, mindset and intent? Especially, in digital channels…
Join Brian Solis, keynote speaker, futurist and Altimeter consultant, as he shares the importance of building empathic human experiences and the evolving role of technology and digital channels to build brand loyalty.
And hear from Dr Liraz Magralit, Head of Behavioral Research at Clicktale, as she uncovers HOW to derive meaningful human insight through digital channels. Through her background in behavioral psychology, Liraz will explore the role of emotion in creating memorable and impactful brand experiences.
- Unique insight from a recent study exploring stress and emotion on the digital experience
- How emotion and mindset can be derived from digital data
- How brands can capitalise on this insight to deliver exceptional experiences, better monetise digital properties and improve conversion
- Real use cases and case studies from her work with leading global brands