How is McDonald's Exceeding Customer Expectations Via Digital Channels?

Richard Pain

Interview with Daniel Lee, Senior Director - Digital Experience Lead APMEA, McDonald's Corporation, about the role of digital channels at McDonald's. When you think about McDonald's, digital channels and mobile apps are unlikely to be the first things that come to mind. SEE ALSO: How a Digital Mindset Has Created Positive Brand Engagement for Direct Line Group However, McDonald's is actually at the forefront of integrating digital and physical channels in order to delight customers and...
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