$3.7 trillion in annual revenue is at risk due to poor customer experiences, according to a recent Qualtrics survey. For many companies, digital CX is their key differentiator.
However, CX is often misunderstood and lacks clear ownership across organizations. Various stakeholders handle different parts of CX, with many more overseeing the underlying content and knowledge that customers and prospects seek across your digital channels.
So, how can teams prevent revenue loss from disconnected, si...