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Data & Analytics

87 results
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Contributor: Tobias Guenther
Posted: 11/22/2017
gdpr small
The rules around how companies process, store and use personal information are changing, what does this mean now for the way you’re collecting and utilising your customers’ data? SEE ALSO: Fifth of customers refuse to share personal data in 2018 Marketers and other customer experience practitioners collecting and using customer data across the EU a Full Content »
Contributor: Zarina de Ruiter
Posted: 11/08/2017
personalisation
New research reveals that nearly a third of consumers are reluctant to share more than their name and email address with brands. The General Data Protection Regulation (GDPR) is set to come into force in May 2018, and will affect companies that have customers in EU countries (even if the organisation isn’t based there). There will be stricter rules Full Content »
Posted: 11/03/2017
CX Live
Join this session with Andrew Mann, VP Insight Pricing CRM at Asda, to learn:The cultural barriers to using dataHow to remove those cultural barriersFour broad uses of data in organisationsGlobal case studies explaining how they are used Full Content »
Posted: 10/30/2017
CX Live
Is your data science strategy suffering from confusion, hype and failure to start? Many data science initiatives fail to launch because organisations do not understand the dependencies, people, process and technologies needed to make data science work for them. This is all the more challenging in large enterprises with legacy systems, technology co Full Content »
Posted: 10/27/2017
CX Live
Learn how Philips has built digital analytics as a global capability, as part of a large digital transformation programme. This includes dashboarding and creating insights, optimisation of the website with A/B testing and in house optimisation of digital campaigns during the campaign. Paul Poels, Director of Digital Analytics, Digital Optimisation Full Content »
Posted: 10/25/2017
CX Live
Customer feedback. Call center records. Social media postings. CRM data. Financial and operational information. One thing that many Voice of the Customer programmes don’t need is more data. In fact, most organisations are in danger of becoming ever more tangled up in the data they already have, as they struggle to understand the meaning of it all i Full Content »
Contributor: CX Network editorial team
Posted: 10/23/2017
Data integration for an improved customer experience
Learn how to respond to customer needs in a data-driven landscape. There’s a wealth of data that businesses can leverage to learn more about consumers, and many companies are already taking part in analytics projects aimed at understanding client tastes and demands. In fact, Gartner noted that 48 per cent of businesses took steps to invest in big Full Content »
Posted: 10/20/2017
CX Live
Managing the numerous moments in your customer’s journey with you is critical in transitioning them from prospect to brand advocate. Harness contextual, real-time data to ensure you are producing positive customer experiences. This presentation will allow you to gain perspective to:Boost customer relevancy to improve your retention ratesCreate hyp Full Content »
Contributor: Zarina de Ruiter
Posted: 10/18/2017
Snapshot: The Future of Customer Insight, Data & Analytics
Following hot on the heels of CX Network Live: Data & Analytics with over 1000+ registrants, and last year’s The Big Book of Customer Insight, Data & Analytics 2016, tune in for the 2017 edition of our annual research report into how data analytics impact upon customer experience, which will be launched next month! You can find a snapshot Full Content »
Posted: 10/17/2017
CX Live
This webinar will look at how the increasing regulations around customers' data and the need for better customer knowledge are two majors challenges that can benefit each other to enable an advanced customer experience. There are a number of regulations – PSD2, Open Banking, AML 4th Directive, MiFID II, GDPR – that are with us or due to take effec Full Content »
Contributor: John O'Hanlon
Posted: 10/03/2017
Marcus Thurand
Having outsourced its day to day network management, Telefónica Deutschland is taking steps to outstrip its rivals through proactive customer service Since it entered the German market in 2005 with the acquisition of the O2, Telefónica has become one of the three leading integrated telecommunications providers in Germany. In the mobile segment alo Full Content »
87 results
of 8