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Data & Analytics

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Posted: 09/22/2017
CX Live
We here at CX Network hand-picked a series of case studies and thought leadership presentations regarding data and analytics. You can learn from your peers who have already integrated data and analytics into their CX strategy and learn from their experiences in tackeling the challenges they've faced along the way. In addition to these presentations Full Content »
Contributor: Seth Adler
Posted: 09/19/2017
Kristin Guthrie
It’s not about getting more data but it’s about getting the right data, the VP Customer Experience further explains. EPISODE OVERVIEW: Kristin Guthrie, VP Customer Experience at ICW Group, joins CX Network podcast theatre host Seth Adler to discuss the importance that realising the long pole in the tent is your data. The very first person she hir Full Content »
Posted: 09/18/2017
How can you move your digital analytics strategy from delivering value in isolation to a fully integrated personalised approach? Digital intelligence is the practice of coordinating and directing investment, operation and technology to optimise customer engagements at scale using insights that come from a holistic understanding of customers and th Full Content »
Contributor: CX Network
Posted: 08/21/2017
Is your data really driving real-time experiences?
Learn the crucial differences between data volume and value, and the three key steps that will help you achieve real time customer experience Everyone’s been talking about the power of big data for so long that we’ve lost something in the process: the value of big data. What tools and abilities do enterprises need to capitalise on big data’s big p Full Content »
Contributor: Zarina de Ruiter
Posted: 08/17/2017
Organisations lag behind on real-time customer engagement
Just 16 per cent of UK businesses are able to adjust their communication in real-time based on customer behaviour Nearly 60 per cent of UK businesses say real-time customer engagement can deliver a revenue increase of 10 to 40 per cent but most are failing to harness customer data to full effect, a new report by SAS has revealed. The study found Full Content »
Contributor: Zarina de Ruiter
Posted: 08/16/2017
The role of customer insight and data in 2017
New research reveals data adoption rates and the biggest challenges for the customer experience industry We recently surveyed 100+ customer experience practitioners on their usage of big data and analytics, whether they implement new tech such as machine learning and artificial intelligence, and what the biggest data challenges are for them today. Full Content »
Contributor: Seth Adler
Posted: 08/15/2017
Podcast interview with Jean Guibert on how Cirque du Soleil utilises customer data
In this in-depth interview with the creative director of Cirque du Soleil we go backstage to see how data and research help amplify their productions. EPISODE OVERVIEW: Former marketer and current creative director for Cirque du Soleil, Jean Guibert joins CX Network podcast theatre host Seth Adler today. In the interview he shares that he’s just Full Content »
Contributor: Yaniv Reznik
Posted: 08/03/2017
CX lessons from Verizon’s customer data breach
The recent headlines raise the question: how can organisations ensure they don’t lose their customers' trust as a result of a data breach? Last month a human error left the personal data of 6 million Verizon subscribers vulnerable to hackers and scammers. Names, phone numbers and, more importantly, subscribers’ pin numbers were made publicly avail Full Content »
Contributor: CX Network editorial team
Posted: 07/13/2017
The customer experience industry is filled with the chatter of artificial intelligence (AI), chatbots and other elements of the intelligent enterprise (IE); the suite of novel technologies that are changing how companies operate internally and externally which also includes the internet of things (IoT), robotic process automation (RPA), machine lea Full Content »
Contributor: Annette Franz
Posted: 07/04/2017
The future is now: take your customer data to the next level
CX blogger Annette Franz on how prescriptive analytics allows companies to make data-driven decisions outlining the best action to take I'm often asked about the future of customer experience: What does it look like? What will companies focus on this year? What advancements should we expect to see? What are the latest tools to help companies impro Full Content »
Posted: 07/03/2017
Infographic: Connecting the customer data dots
A visual insight into the rising influence of customer insight and data in today’s customer experience landscape Customer insight and data have become an imperative part of customer experience (CX) strategies. With rising customer expectations and an increasing demand for a quicker service, more channel choice and highly personalised interactions, Full Content »
75 results
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