CX Network APAC Content Hub
Presenting the latest research, strategy and insight for CX PR actioners in the Asia Pacific region.
Bridging the value gap: A Saas CTO explains why your tech isn’t driving value
August 27 by CX NetworkThe three things go wrong in the same order, everywhere
Why accessibility still needs an internal advocate: Lessons from Deutsche Bank Singapore
August 19 by CX NetworkDeutsche Bank's Alan Pek on why inclusive CX and EX still depend on internal champions, even as global regulations tighten
The age of agentic loyalty: How Woolworths, Kmart and Bunnings are embracing the agents
July 24 by James McIntyreJames McIntyre explains why the next big shift for CX will be managing promise governance
Revolut becomes first global fintech to launch in Australia
July 23 by Melanie MingasBanking expansion part of wider ecosystem growth and confirmed days after crypto services granted approval in the UAE
What Gen Z can teach us about AI, CX, and building brand trust
June 15 by Claire CunninghamClaire Cunningham explains why tech-savvy consumers do not always want tech-first CX
When compliance kills CX: How to automate with judgement
June 10 by James McIntyreDoes your CX strategy have a compliance-execution problem? James McIntyre explains
Has Google just made your loyalty program invisible?
May 11 by James McIntyreJames McIntyre, CCXP, writes about the loyalty program oversight that could be costing you customers in the agentic economy
Intent drift is the new CX measurement gap (and your dashboard can't see it)
May 08 by Katja ForbesKatja Forbes warns about a new failure mode developing with AI agents. It doesn’t yet have a name, it doesn’t show up on any dashboard you own. But it’s there.
Big hype, no flavor: The missed opportunities in AI
April 28 by Claire CunninghamClaire Cunningham explains why we need to change the conversation around AI
Is the future of loyalty human?
April 16 by James McIntyreIf AI agents are doing the shopping, who handles the customer relationship? James McIntyre answers the big questions around loyalty
AI and customer trust: Reflections from CCW 2026 Sydney
March 25 by Claire CunninghamAI is accelerating. Trust is lagging. It’s up to us to set the speed limit and road rules, Claire Cunningham writes.
The persona problem: What agentic AI exposes about our favorite CX tool
March 23 by Katja ForbesKatja Forbes explains why CX needs to think in terms of customer types, not personas, in the Age of Machine Customers
