Customer Experience Guides

A guide to the steps required when implementing customer journey mapping

Uncover the worst marketing mistakes in customer experience and how to avoid them

Ensure your user experiences (UX) and user interfaces (UI) are not causing customer churn by applying these insights from Google, Dell, IKEA and NBCUniversal

Use these rules to guide the process of using self-service support to meet customers on their own terms while reducing the financial burdens of customer service.

A checklist of tasks every CX professional should complete to ensure their customer success metrics strategies are holistic enough truly reflect customer needs

A guide to customer relationship management tactics to lock in customer retention in the B2B landscape

Use CX Network’s checklist of key customer experience considerations to make before, during and after a merger or acquisition.

Customer experience is one of the main battlegrounds for winning and losing business, here we look at NPS scores as an indicator for customer feedback and satisfaction.

Read this guide on customer engagement strategies to assures organic growth

This guide to Customer Experience is an amalgamation of interactions between an organisation and their customer over the duration of their relationship.

A complete guide on the power of customer insight and analytics to inform data-led decision making.

Companies cannot rely on merely having a multichannel strategy. The majority of customers think brands need to improve to supply a seamless cross-channel experience