Gustavo Imhof is a CX professional with a background in customer experience measurement (or voice of the customer) and customer experience strategy design and implementation. He has held roles in customer insight at KMPG Nunwood and Carlson Wagonlit Travel, and at consumer delivery specialists Hermes. He now works in the CX team for Lowell.
Imhof is driven and passionate about spreading the word about customer experience, making it right by the customer, making customer-led change in businesses and witnessing (and ultimately shaping) what he likes to coin as next practice in the making. You can follow his learnings and insights on his website CX Ahead.