Keynote: The state of data and analytics with Caroline Carruthers
All Access: Customer Insights & Data Analytics 2023 hears about the key trends shaping the data and analytics landscape for CX
With customer insights and data analytics, CX is no longer a guessing game. Instead, it is a means by which to drive customer loyalty and make efficient, data-led decisions across the enterprise. However, utilizing, collecting and storing customer data all come with their own challenges and opportunities and, with customers now wanting to take control of the data they share, this critical area of CX is faces major change.
To explain all this and more, author and award-winning data expert Caroline Carruthers delivered the opening keynote for All Access: Customer Insights & Data Analytics 2023. Catch up with this video to hear about the key trends shaping the data and analytics landscape, the common data challenges CX teams face in 2023 and how you can build data literacy in your CX teams.
Read more about the key takeaways from All Access: Customer Insights & Data Analytics, in this round-up
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