How Pandora leverages omnichannel to enhance personalization
Learn why Pandora’s omnichannel strategy is designed to support its increasing emphasis on data research and personalization
In 2021, jewelry giant Pandora announced Program Now, largely aimed at transforming the digital side of the business. The company, led by new CEO with a fresh perspective, Alexander Lacik, opened a new Digital Hub. Housing a team of 100 ‘Tech Wizards’, the Digital Hub has been focused on modernizing a 10-year-old ecommerce website and implementing the brand’s new omnichannel strategy.
This omnichannel approach supports the company’s increasing emphasis on data research and personalization. As well as reducing customer pain points, the digital and CX teams seek to celebrate shopping and customers’ individuality.
Speaking at All Access: Digital CX Johan Andersson, the brand’s director of product management for global digital development, explains the holistic approach Pandora took to digitalization and delves into how the Tech Wizards are implementing an omnichannel strategy to support increasing personalization.
Read more about the key takeaways from All Access: Digital CX 2023 in this round-up
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