Improve CX across omnichannel platforms with personalization at scale
Catch up with All Access: Future of CX and find out how BT approaches personalization with restraint to provide true value to customers
12/07/2023
Companies seeking to stand out from the crowd are increasingly prioritizing personalization as they seek to build stronger relationships with their customers and increase brand loyalty.
However, when not executed carefully, hyper-personalization can become over-personalization, leading to privacy concerns that result in degraded trust between consumers and businesses.
Speaking at All Access: Future of CX 2023, Ghanasham Apte, head of data science at BT, explains how the telco is approaching personalization with restraint to provide true value to customers.
Find out more about the event by reading our Ebook, The Future of CX
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