How Novo Nordisk is building a multi-channel one-stop-shop knowledge base
Catch up with All Access: Customer Self-Service 2023 and find out how one pharma giant is approaching multi-channel knowledge management
03/20/2023
In 2023, Novo Nordisk undertook a major multichannel initiative to create a one-stop-shop knowledge base for the scientific community and their customers that is accessible across channels.
In this session from All Access: Customer Self Service 2023, the pharma giant’s senior brand and multichannel manager Katerina Zambeli explains the approach and the benefits of onboarding ambassadors for new tech initiatives
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