Improve CX across omnichannel platforms with customer journey management
Panel discussion looks at improving omnichannel CX with customer journey management.
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Arvest is different from your average regional bank. Its history dates to 1961, when its first branch opened in Bentonville, AR. From day one, its founders have focused on the customer and serving its local communities. That unshakable commitment stays true today with over 200 banking locations and total assets that exceed $27 billion.
With this customer-first mantra in mind, Arvest started undertaking a digital transformation three years ago. The Experience Design Team was created to get up to par and design the future of banking in an omnichannel environment. With customer-centricity at its core and full executive support, the team works at warp speed in an agile environment to explore, research, test, and bring ideal customer experiences to the forefront. Having the right technology partner is essential to the team’s success.
In this session, CX Network Editor-in-Chief Melanie Mingas is joined by Arvest Design and Operations Manager Shenan Boit and JourneyTrack Founder & CEO Ania Rodriguez in a conversation about transforming CX from good to great in an omnichannel world.
Watch this session to learn:
- How Arvest’s Experience Design Team manages a fast-paced, agile environment.
- How and why JourneyTrack’s advanced technology is essential to the team’s success.
- How the team keeps moving forward in its mission to being a community-focused bank in a digital world and how JourneyTrack supports that mission.
Read more about the key takeaways from All Access: Digital CX 2023 in this round-up
