How to demonstrate the ROI of experience management
Growth and profitability - two things all business leaders strive to maximize. So when it comes to experience management, how do you demonstrate ROI?
Hear from Moira Dorsey, Qualtrics XM Institute, on how to demonstrate the ROI of experience management and gain executive buy-in.
Live at 9am Pacific Time
Companies that invest correctly in experience management (XM) give themselves a competitive edge. The challenge is proving the economic value of XM to leadership when return on investment (ROI) is not immediately obvious.
Ongoing research from CX Network is seeing 59 per cent of the 250 CX experts surveyed so far admit they feel pressure is rising around proving ROI for experience management investments.
In this session, hear from Moira Dorsey, one of Qualtrics XM Institute’s leading experience experts, for insight into how to demonstrate the ROI of experience management and gain executive buy-in.
In this session, you’ll find out how to:
- Measure your ROI more effectively
- Demonstrate the ROI of your experience management program
- Get stakeholder buy-in
Speaker
Moira Dorsey
XM Catalyst
Qualtrics XM Institute
Moira Dorsey is an XM Catalyst at the Qualtrics XM Institute. During her 20 years as an experience management researcher, advisor, and speaker, Moira has coached leaders on how to find the sweet spot where customer needs, employee experience, business goals, and operations combine to produce great experiences that drive growth.
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