Drive business growth with great customer experience

Add bookmark

How does a customer’s loyalty drive your business growth? Forrester shows the value of CX investment.

Forrester reports that 50 per cent of customer experience (CX) professionals can’t determine what an improvement in customer experience is worth to their business.

To help illustrate the value, the research firm analysed data from their CX Index to understand the impact of a one-point increase in CX Index scores for companies across 17 industries.

This report highlights:

  • Business growth potential that comes with improving CX for 17 industries
  • Industry-specific differences in positive growth potential as CX improves
  • Insights that help CX pros communicate CX ROI

We have this report available in local languages as well, click the respective links below to access your preferred version:

Latest Webinars

Improving Content ROI in a High-Cost Attention Economy

2026-03-18

11:00 AM - 12:00 PM EST

Discover how to use AI to reduce production costs, effectively scale high-performing creative media...

How support teams scale effectively with AI

2026-02-26

01:00 PM - 02:00 PM GMT

Learn how to improve efficiency, interaction visibility and triage in customer support with AI

Building Trust in AI: Transparency, Personalization and Customer Loyalty

2026-02-25

11:00 AM - 12:00 PM SGT

In this CX Network webinar, discover transparent, personalized AI experiences that customers actuall...

Recommended