Personalisation is the new loyalty - and the value of a CDP
Hear from SAS, BCS Technology and Digital Alchemy as they explore personalisation and the value of a CDP
This webinar will discuss the importance of a CDP and why personalisation is increasingly essential to build customer relations with industry best practices
Personalisation is increasingly essential to build customer relationships, provide relevant shopping experiences across all sales channels, and improve loyalty.
Consumer products, retail, direct-to-consumer and mobility companies are relying on a Customer Data Platform (CDP) to gather 360-degree insights about their customers and merchandising catalogs, define customer journeys, and propose personalised experiences, addressing up to 40% of sales volumes with these techniques.
Join SAS, BCS Technology and Digital Alchemy as they discuss the importance of a CDP and share use cases on marketing analytics, automation and operations.
Join this webinar to find out:
- How to fuse merchandising and customer insights for assortment, pricing, demand management
- How customer data is the fuel that propels companies' transformation
- What changes in the consumer are permanent and not just temporary reactions
- Why consumer privacy is a differentiator, not just a compliance risk
- How can technology unlock the real value of data
- Industry best practices
Speakers
Max Ardigo
Customer Experience Advisor, CPG & Retail, EMEA/AP
SAS
Max has previously worked as an art and creative director in advertising agencies such as Metropolis, Sudler & Hennessey, Ogilvy, JWT, and A+P), Max has also held roles at McCann Erickson, IBM interactive iX and MediaWorld. Today at SAS, Max leads the CPG & Retail customer experience practice, designing sustainable strategies and digital engagement systems for omnichannel business across EMEA and AP.
Richard Parhusip
Commercial Director
BCS Technology
Richard Parhusip is Commercial Director at BCS Technology, a leading IT professional services organisation that provides end to end solutions in big data and analytics through a team of highly qualified and seasoned data scientists.
Regan Yan
CEO
Digital Alchemy
Regan Yan is Chief Executive Officer of Digital Alchemy, Australia’s first dedicated Database Marketing Service Provider. Digital Alchemy work with marketing leaders across APAC to drive marketing performance and return on efficiency through automation and a customer level orientation.
Sponsors
