How to drive actionable insights, not just feedback
Bruce Temkin and CloudCherry’s Dawn Poulos explain how to go from descriptive analytics to prescriptive analytics to drive more action from your efforts.
Most businesses like to survey their customers but end up doing very little with the data. Businesses are collecting more data than ever before, but far too often it leads to data paralysis. Bruce Temkin’s point of view is that CEM platforms need to evolve to support businesses in driving actions from their data. We agree!
During this webinar, industry visionary Bruce Temkin and CloudCherry’s VP of Marketing Dawn Poulos will explain how you can go from descriptive analytics to prescriptive analytics to drive more action from your efforts.
You’ll walk away with the following takeaways:
- The three types of analytics: Descriptive, Predictive, and Prescriptive
- What businesses can do to drive more actionable insights from their data
- How predictive analytics help you prioritize the right investments
Presenters:
Bruce Temkin - Managing Partner, Temkin Group
Bruce Temkin is a customer experience visionary and is often referred to as the “Godfather of Customer Experience.” He has been credited with the creation of the customer experience movement and has helped hundreds of organizations transform their customer experience.
Dawn Poulos - VP of Marketing, CloudCherry
Dawn is the Vice President of Marketing at CloudCherry, the Customer Experience Management Platform built from equal parts love and science. She is a SaaS marketing executive, with sales DNA, who specializes in building high-velocity, data-driven marketing teams for early stage or growth companies. Dawn holds an MBA from the Harvard Business School.
