CX TALK: Manulife on Personalisation vs Automation
Jeronimo De Miguel is the VP, Branding & Creative at Manulife. In an interview at the Customer Experience Exchange for Financial Services: US he spoke about:
- Creating a brand image that delights customers in an industry that struggles with trust building
- How to develop employee brand-ambassadors
- The opportunities and challenges within personalisation vs automation
- The changing customer experience landscape in North America
Watch his full interview below.
For more from the Customer Experience Exchange for Financial Services: US, also check out: