CX TALK: How Aviva Utilises Big Data to Drive Customer-Centricity
Jonathan Mansley is the Head of Data, Analytics & Insight at Aviva. In a presentation at the Customer Insight & Analytics Exchange he spoke about what makes good customer insight – and how big data helps with that. Including the biggest insight challenges and why you need to have data-centricity as part of your DNA to be customer-centric.
Watch his full presentation below.
For more from the Customer Insight and Analytics Exchange also have a look at:
- CX TALK: How Royal Bank of Scotland Utilises Insight to Adapt to Changing Customer Behaviours
- CX TALK: How King Uses Data Science for Customer Insight From 300 Million Players
- CX TALK: How RBS Uses Data & Analytics for Customer Insight
- CX TALK: How Standard Life Built Customer Insight & Analytics Into the Organisation