Customer experience movers and shakers InMoment and MaritzCX to join forces
Customer experience management
InMoment and MaritzCX, market leaders in the global customer experience (CX) sector, have announced they have entered into a definitive agreement to combine the two companies.
“In this world of rising consumer expectations, it is imperative for businesses to have an experience program that can continuously monitor, understand, analyze and improve the total customer experience with true agility,” commented InMoment CEO Andrew Joiner. “We are bringing together two world-class companies that will deliver a truly unique value to our clients in their ongoing quest to win over customers. I couldn’t be more excited about our future as we bring together these two amazing companies to redefine ‘what’s possible’ in our industry--meeting clients where they are today and innovating together to create the future.”
The combined company, backed by private equity firm Madison Dearborn Partners, will immediately support over 2,000 leading brands with a global team of 1,500 employees located in 20 offices spanning North America, Europe, and Asia.
"The combination of the respective strengths of MaritzCX and InMoment is extremely attractive for our customers, our employees and also the market" says Stephan Thun, CEO International of MaritzCX. "We are very excited to work together to deliver the transformational approach that many companies around the world seek to achieve, so that companies really do change in order to improve customer experiences, employee experiences and business performance.”
Clients of both companies will have access to enhanced technical functionality while maintaining continuity with existing programs--protecting and future-proofing their investment.
“Winning companies in any industry are those with access to the right customer knowledge, at the right time, that drives the right action to fundamentally improve the delivered customer experience,” said John Lewis, executive chairman of InMoment, Madison Dearborn Partners executive partner and former global president of Nielsen. “However, that’s all easier said than done. Companies can often underestimate just how challenging it is to knit all the systems together in a way that creates tangible value to consumers while also delivering economic value to the enterprise. The only way to ‘crack-the-code’ is to marry talented domain experts with leading-edge technology to create tailored systems that can deliver on the bigger vision. You need both sides of the equation--and that is exactly what we are getting by bringing these two companies together.”
The transaction is expected to close in early March 2020. JEGI Clarity served as exclusive financial advisor to MaritzCX.