The Incredible Marketing Power of Customer Advocacy
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Interview with Standard Life's Managing Director, Customer and Marketing about creating brand advocates and what lies ahead for the marketing industry.
Stephen Ingledew is the Managing Director, Customer and Marketing at Standard Life. He is responsible for the strategy and direction of the Customer and Marketing Division, including the marketing activity across all distribution channels to the company's four million UK customers.
In a previous interview with CX Network he spoke about the...
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