How Does Customer Experience and Marketing in Technology Fundamentally Differ From Other Industries?
What are the additional challenges and rewards of delivering an excellent customer experience and marketing strategy within technology?Whether you’re working within the aviation industry or retail, creating a customer experience and marketing strategy within financial services or utilities, there are some basic aspects that you will include regardless of which sector you’re in. However, are there fundamental differences between the industries? We asked the CMO UK of Microsoft and the VP, Custom...
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