How Does Customer Experience and Marketing in Technology Fundamentally Differ From Other Industries?

Add bookmark
What are the additional challenges and rewards of delivering an excellent customer experience and marketing strategy within technology?Whether you’re working within the aviation industry or retail, creating a customer experience and marketing strategy within financial services or utilities, there are some basic aspects that you will include regardless of which sector you’re in. However, are there fundamental differences between the industries? We asked the CMO UK of Microsoft and the VP, Custom...

Upcoming Events

CX UK Exchange

1-2 December 2025

Hilton Syon Park, London, United Kingdom

CX UK Exchange

All Access: Future of CX 2025

December 2 - 3, 2025

Free CX Network Webinar Series

All Access: Future of CX 2025

CX USA Exchange

February 24 - 25, 2026

Le Meridien Hotel, Fort Lauderdale

CX USA Exchange

Latest Webinars

How to build your AI use case: A practical blueprint for CX leaders

2025-12-10

11:00 AM - 12:00 PM GMT

Learn how to prioritize AI use cases and gain internal support for implementation

How to win loyalty in 2026

2025-12-04

11:00 AM - 12:00 PM EST

Learn how to harness journey analytics and AI to identify and eliminate friction points in CX

Where AI agents go wrong: The hidden causes of CX failure

2025-11-20

02:00 PM - 03:00 PM AEDT

Practical ways support and CX teams can use AI agents to cut costs and boost productivity, while ele...

Recommended