Case Study: How Digital-Only Atom Bank Has Integrated the Contact Centre Into Their App

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How the digital disruptor overcame the challenges of providing an in-app experience only to deliver an exceptional customer service with their contact centre.

Stewart Bromley is the Chief Operating Officer (COO) of financial services company Atom Bank. Atom is the UK’s first bank designed specifically for digital, offering easy and convenient banking, along with unique and engaging ways to manage money.

As a digital-only bank, they were facing the additional challenge of integrating the contact centre into the app, while still ensuring they provide at least the same – if not better – customer service than organisations in the traditional banking industry.

The Ultimate Guide to Contact Centre Customer Service

In this case study, Stewart outlines how they tackled this challenge and how they’re planning to grow the customer service strategy in the future.

SEE ALSO: Market Report: The Ultimate Guide to Contact Centre Outsourcing – Current Trends and Future Outlook


This case study is a part of in-depth report: How to Deliver an Exceptional Customer Service With Your Contact Centre. Download the full report here.

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