From Main Street USA to your contact center: Creating a culture of service excellence

Gain insight from this former Disney executive and understand the importance of making service excellence part of your DNA

07/21/2025


Exceptional customer experience (CX) begins with leadership, culture and your treatment of employees and customers. In this fireside chat, Barry Jacobson shares powerful lessons from a 40-year career in customer service, storytelling and insights at a number of companies, including Disney. Discover why his people-first philosophy is a proven formula for profitability and brand identity. Learn how to align leadership, empower employees and instil pride into every customer interaction. 

Gain insight on:

  • The four-part formula for success: People + Purpose + Place + Pride = Profit.
  • How to create high-quality experiences at scale.
  • Actionable techniques and takeaways from Jacobson's playbook.