Beyond efficiency – Getting your organization ready for AI-driven CX

The real opportunity lies in using AI to solve bigger problems and deliver real value to customers

06/12/2025


Most organizations are still scratching the surface when it comes to using artificial intelligence (AI) to improve the customer experience (CX). It’s easy to focus on quick wins like automating tasks or speeding up processes. But there's more to it. 

In this panel, Jessica Carroll and Srinivas Sandiri, tech experts with vast experience in CX and CIO roles across different industries, shared their perspectives on what it takes to move beyond pilots and shiny tools to deliver value for customers.

Discover:

  • Where AI can make the biggest impact beyond process efficiency.
  • What's holding most teams back.
  • Practical ways to lead change and embed new tools into the culture.