Leveraging mobile apps to build omnichannel loyalty
Hear from Bartosz Zochowski, head of Loyalty and CRM at Decathlon Poland, on how to create positive CX across different channels beginning with the smart phone
Everyone is attached to their smart phones nowadays, so there must be an app for everything. Companies that can leverage mobile apps to improve omnichannel strategy and gain customer loyalty have an edge on the competition. Bartosz Zochowski, head of Loyalty and CRM at Decathlon Poland, explained to the audience at CX Network's All Access: Digital CX 2025 webinar series that they could integrate loyalty programs with mobile apps. He shared firsthand experience in ensuring seamless and engaging customer experiences when pulling these levers.
By focusing on a single channel for loyalty communication, companies can amplify impact, reduce costs and improve engagement. In this session. Zochowski explained how Decathlon Poland balanced digital and physical interacctions to connect in-store experiences with digital touchpoints. Watch this video to learn how the more than 3,000 in-store colleagues do their part to make omnichannel loyalty possible, not to mention outstanding.
