Turning Digital CX insights into innovation: Using feedback to drive change & secure buy-in
Find out how to take feedback and turn it into action that can make meaningful change from Sasha Fard of Assurant
04/25/2025
Sasha Fard, director of Omnichannel Analytics at Assurant, is collecting and leveraging digital feedback for smarter decision-making. And he wanted to share his ideas and experiences with CX Network at All Access: Digital CX. He explained how real-time insights from apps, websites and support channels can help identify pain points and guide feature improvements.
In addition, Fard talked about securing stakeholder buy-in for CX investments. Specifically, he looked at customer insights and turned them into compelling business cases that aligned with company goals to secure funding. Watch this video to attain practical strategies to help customers adopt and embrace digital tools from the start of your relationship with them.
