Maintaining trust and proving the case for AI: What CX leaders can learn from the BBC’s AI tutor
The BBC is using AI to create personalized learning experiences for young audiences, augmenting learning with an AI tutor that mimics the benefits of one-on-one tutelage
06/12/2025
The BBC's AI tutor is transforming passive content consumption into interactive, adaptive engagement. Watch this recording to see Jon Howard, executive product manager (Generative AI, AI and Innovation) at the BBC share how the BBC is addressing the same challenges that many customer experience (CX) leaders face, including how to deliver hyper-personalized experiences at scale while maintaining trust, accuracy and security.
Key highlights:
- Improving user interactions
- Maintaining trust and transparency in AI
- Earning stakeholder buy-in for AI initiatives
