AI + CX Best Practices for Optimizing Human Interactions
Strike the right balance between leveraging technology and offering human connection in CX
06/12/2025
Many want to know how to use artificial intelligence (AI) in customer experience (CX) to enhance, rather than replace, human connection. Brands must be careful to focus on the people, namely customers and the human agents delivering service. Actually, AI can be a tool for strengthening engagement, not just automating processes.
To get AI in CX right, organizations need Customer Experience Intelligence (CXI). The most successful businesses do not rely solely in analytics, but combine this with observing, interviewing and analyzing customer behavior. Watch this video to see Jeofrey Bean, CX expert, author, trainer and consultant, breaking down how to use AI effectively by combining it with human expertise.
Learn about:
- The basics of CXI and, combining data with real human insights.
- Why observation, real-time feedback and customer research are critical.
- How to move beyond basic automation and use AI paired with human expertise.
