Nissan’s shift to customer-centricity
To build sustainable brands, Nissan’s Hussein M. Dajani advised businesses to accept that customers, not companies, are the real heroes
In the ever-evolving world of CX, companies have to compete by adopting innovative ways to meet changing customers’ needs.
During his presentation at CX Network Live: Customer Self-Service 2022, Hussein M. Dajani, general manager – digital and CX transformation for Africa, Middle East, India, Turkey and Oceania at Nissan Motor Corporation, spoke about the changes the global car manufacturer experienced due to the growth it has witnessed in customer-centricity innovation and opportunities.
Dajani revealed how innovation within CX has forced business practices to adapt to fit with changing perspectives from customers and highlighted why the companies that realize “customers are the heroes” will be those that stand a better chance of building lasting and sustainable brands.
