How McDonald’s built a seamless customer journey
Fast-food giant reveals how it developed its loyalty program to create memorable CX
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In this fireside chat at CX Network Live: Predictive CX, Melanie Mingas, editor-in-chief at CX Network spoke with Tarv Nijjar, global senior director – CX transformation – data analytics and AI at McDonald's, about how the fast-food giant created seamless and memorable customer experiences by developing a deep understanding of its customers.
During the session How McDonald’s uses data to gain a 360-view of the customer and build a seamless customer journey, Nijjar spoke about how the company built a successful loyalty program, how to get the most out of the data available to an organization, and what to measure and why when undertaking a customer journey management initiative.
Topics:
Journey Mapping
Artificial Intelligence in CX
Customer Loyalty
Customer Data, Insights & Analytics
