Customer Experience
Customer experience (CX) is the cornerstone of any successful business strategy, encompassing every interaction a customer has with a brand. A positive customer experience is vital for fostering customer loyalty, driving repeat business, and generating positive word-of-mouth referrals.
Businesses that prioritize CX focus on understanding customer needs and preferences to deliver personalized and seamless interactions across all touchpoints. By investing in CX initiatives, businesses can differentiate themselves in competitive markets and build strong relationships with their customer base.
In today's digital age, customer experience extends beyond individual transactions to encompass the entire customer journey. From initial awareness and consideration stages to post-purchase support and follow-up, each interaction contributes to shaping the overall perception of a brand. Learn about all the latest developments in customer experience design and management with the resources below.
A step-by-step guide for customer journey mapping success
January 13 by Darcy AlexanderA guide to the steps required when implementing customer journey mapping
Top CX stats to know for 2023
January 13 by Adam JeffsLearn the biggest CX trends that took place across industries and geographies in 2022
5 CX retail trends that can build customer loyalty
January 12 by CX NetworkThis CX Network guide explores how retailers can capitalize on new customer expectations, their sustained desire to shop and build customer loyalty
Pitfalls of point-solution chaos in businesses across APAC
January 12 by CX NetworkThis report aims to highlight CX challenges that stem from this point-solution chaos and address why the Asia-Pacific region appears to have a tougher battle with point-solution bottlenecks.
How businesses are using loyalty to combat inflation
January 11 by Adam JeffsLearn how Virgin Group is driving customer retention through rewards and loyalty programs
CX Experts insights on customer experience in telecom
January 10 by CX NetworkInsights from customer experience experts in telecoms on designing excellence into customer care to impress customers and boost lifetime values,
Sharpen identity management with key drivers in Asia-Pacific, Middle East & Africa
January 09 by CX NetworkLearn how marketers and CX professionals in Asia-Pacific, the Middle East and Africa are using identity management, leveraging first-party data and overcoming data fragmentation to enhance customer re...
How to do more with your CX budget
December 26 by Melanie MingasCX Network asks the experts how to get more out of a CX budget
Experts insights on customer experiences with VoC implementation
December 26 by CX NetworkThis eBook collates advice of several CX leaders from organizations such as ALIDA, Telstra, AustralianSuper and Nearmap on successfully implementing VoC.
9 expert tips for your 2023 CX strategy
December 19 by Melanie MingasCX Network asks the experts to share their top customer experience trends for 2023
The 8 biggest CX stories of 2022
December 15 by Melanie MingasHere is CX Network’s pick of the top moments in customer experience management in 2022
Proving ROI in CX: A step-by-step guide for practitioners
December 14 by Melanie MingasCX leaders from TPG Telecom, John Holland Group and Humm Group share their tips on how to prove ROI to C-level executives