[Webinar] In 2021, brands must rethink customer experience innovation

This webinar will take place on:
March 03, 2021
11:00 AM - 12:00 PM GMT

2021 will see continued focus on customer experience as companies are in a race against time (and each other) to surprise customers with delightful experiences at every digital touchpoint.

Companies need to up their efforts and always be on the lookout for new and better ways to serve their customers to get ahead of the competition. Whether  through disruptive technology, company culture or seamless eCommerce experiences, the sooner companies realize and adapt, the better chance they have at building a brand that creates a lasting and sustainable impact.

Join eCommerce Guru Luke Carthy, growth CMO consultant (and ex-Google) Maya Moufarek and Coveo’s own Ben Wild as they discuss the realities of making customer experiences relevant throughout a multi-channel customer journey. Detailing the necessary moves to consider for personalization, the evolution of trends and technology and how to accommodate ever changing needs and expectations of customers.

Attendees will access an the understanding of:

  • Disruptive technology in 2021 and what easy-wins their brand is missing out on

  • How your brand can leverage personalization for CX and ecommerce success
  • How data and AI can help accelerate your improvements
  • ROI and how CX professionals can drive the business case and agenda
  • How to get buy-in and impact cultural change internally within your business


Ben Wild
Enterprise Sales

Ben Wild is the business lead for the UK and Ireland at Coveo and has worked with digital engagement, information and knowledge management and workforce optimization software for almost 20 years helping large, complex organizations develop their transformation strategies.

Luke Carthy

Luke is a well-seasoned eCommerce consultant and international speaker delivering double/triple-digit growth for eCommerce brands.

Luke parks himself right in the centre of CRO, growth and SEO disciplines.

Having worked with brands spanning both D2C and B2B verticals including CAT, Renault and Mayflex, Luke knows a thing or two when it comes to getting C-suite buy-in and delivering smart, scalable eCommerce growth.

Maya Mourfarek
Growth CMO

Maya is a multi-cultural and multi-lingual Google and American Express marketing, product and partnerships professional with over 15 years of experience in tech industries. Currently, as Founder of a growth consultancy - MarketingCube.co - she has run projects with Balderton, Notion, Creandum, LocalGlobe portfolio companies. She has also joined advisory boards.

Maya helps founders and executive teams define and implement their business growth path. As a ‘full stack’ CMO Maya is able to support with:
- Identifying and understanding customers
- Creating a stand-out brand and revitalized messaging that encourages loyalty
- Sustainable and profitable growth plans
- Organizational design and talent management

Most recently, in an inhouse full time role, she was digitising the UK healthcare industry at Pharmacy2U by bringing repeat prescription management online. This mission driven business delivers a 15 per cent saving to the NHS in medication costs - a 8bn cost line. Under her CMO leadership Pharmacy2U grew five fold in revenue and secured a brand awareness of one in four.

This growth was recognised by the Amazon growing business of the year award in 2018 and making it into the Sunday Times TechTrack 100 in 2019.

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