CX Masterclass: Mapping digital data to human behavior with USAA
Finding and fixing areas of customer struggle does not equal experience excellence.
Join Luke Horgan (Director, Digital Channel Analytics at USAA) and Dr Liraz Margalit (Head of Behavioral Research at Clicktale) as they share ground-breaking use cases, including deep analysis of data, digital behaviors and customer journeys.
Live at: 1pm Central Time
Customer experience leader, USAA, in partnership with Clicktale, has been working to deliver world class digital experiences. It all starts with understanding the human behavior, emotion and intent buried behind the data points.
Join Luke Horgan (Director, Digital Channel Analytics at USAA) and Dr Liraz Margalit (Head of Behavioral Research at Clicktale) as they share ground-breaking use cases, including deep analysis of data, digital behaviors and customer journeys.
Make the move from digital firefighter to experience leader, and learn:
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Why brands need to understand human behavior and emotion on digital channels
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How to apply different lenses to digital data and gain rich customer insight
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How unique insight can be used to enhance digital experiences and journeys
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Real digital behavioral patterns that impacted the funnel at USAA
Presenters:
