How to create a data-driven organization and transform CX
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Join this session with Andrew Mann, VP Insight Pricing CRM at Asda, to learn:
- The cultural barriers to using data
- How to remove those cultural barriers
- Four broad uses of data in organisations
- Global case studies explaining how they are used
Presenters:
Andrew Mann
VP Insight, Digital Pricing & CRM
Asda
Andrew Mann is the VP Insight, Digital Pricing and CRM at UK supermarket retailer Asda. He is an omni-channel customer and marketing director with a consistent record of breakthrough commercial success within data driven marketing, brand development and loyalty/CRM strategies.
Mann is a data driven commercial leader who is passionate about innovating and transforming the customer experience and driving customer numbers and L4L growth. His broad experience includes Cadbury Schweppes plc, The Coca-Cola Company , Clubcard Director at Tesco plc, Insight and Loyalty Director at Sainsbury’s plc and recently VP Insight and CRM at Asda.
We respect your privacy, by clicking ‘Watch On-Demand’ you agree to having your details passed onto the sponsors who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.
