Best practices to create a data-driven organisation and transform your CX

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09:00 AM - 10:00 AM GMT

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Join this session with Andrew Mann, VP Insight Pricing CRM at Asda, to learn:

  • The cultural barriers to using data
  • How to remove those cultural barriers
  • Four broad uses of data in organisations
  • Global case studies explaining how they are used
Andrew Mann VP Insight, Digital Pricing & CRM Asda

Andrew Mann is the VP Insight, Digital Pricing and CRM at UK supermarket retailer Asda. He is an omni-channel customer and marketing director with a consistent record of breakthrough commercial success within data driven marketing, brand development and loyalty/CRM strategies.

Mann is a data driven commercial leader who is passionate about innovating and transforming the customer experience and driving customer numbers and L4L growth. His broad experience includes Cadbury Schweppes plc, The Coca-Cola Company , Clubcard Director at Tesco plc, Insight and Loyalty Director at Sainsbury’s plc and recently VP Insight and CRM at Asda.