5 factors for creating and delivering a dynamic and interactive CX
Why do 90 per cent of senior executives place customer experience as one of the CEOs top 3 priorities?
Today’s customers value experiences. In fact, 55 per cent of consumers are willing to pay more for a guaranteed good experience. Organisations are no longer basing their competitive advantage on price and product alone – but on creating the ideal experience for customers.
The digital experience is at the heart of customer engagement.
Join Cathy McKnight, Vice President of Consulting at Digital Clarity Group, and Meha Varier, Director of Product Marketing at OpenText, as they discuss five key factors for creating dynamic customer experiences.
This webinar will help you:
- Understand how the landscape of customer expectations has evolved
- Discover how digital channels have influenced customer experience
- Learn the 5 key factors for creating dynamic digital experiences for customers