Podcast: Insights in CX with NCBA Bank and Oracle
Join CX experts Angela Muriuki and Abdul Hamid Ebrahim as they discuss the steps Kenya’s NCBA Bank took when it teamed up with Oracle to modernize its marketing activities and improve its CX strategy
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The latest episode from CX Network’s Insights in CX podcast series focuses on Kenya’s NCBA Bank and the steps it took to modernize its marketing activities. The bank, faced with common issues such as a lack of segmentation in its customer data, basic personalization in the messages it was able to send out and irregular messaging, found a solution when it teamed up with Oracle.
In this podcast, Angela Muriuki, Head of Customer Management Consumer – Digital Business at NCBA Group, and Abdul Hamid Ebrahim, Director of Transformation Services at Oracle CX, talk through the challenges the Kenyan bank faced, the solutions it found and how it implemented them by working with Oracle.
Listen to this podcast to find out how NCBA Bank:
- Merged digital solutions with traditional banking methods to solve common marketing problems.
- Reduced customer churn rate and increased the number of qualified leads per month.
- Implemented platforms such as Oracle Responsys Campaign Management, Oracle Infinity and Oracle BlueKai Data Management Platform to solve long-standing data issues and improve CX quality.
For more information on Oracle’s Customer Experience solutions and how it has helped customers like NCBA Bank, please visit: www.oracle.com/cx
