6 Building Blocks for a Customer-Centric Culture
Insights from Lloyds Banking Group, about how the company has put their customers at the heart of all their internal processes.
Insurance companies are under increasing pressure to achieve customer-centric transformation of their services to build customer trust and improve public perception of the industry.
No longer can insurance companies simply sell the best policy at the cheapest rate - now the focus must be on how to deliver the best end-to-end policyholder experience.
CX Network gathers first-hand information from Richard Beaven, Operations Director – Insurance, on how Lloyds Banking Group are able to put their customers at the heart of all their internal processes.