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Launching innovative digital experiences with Shake Shack

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Monday, October 16, 2017
10:00 AM - 11:00 AM BST
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Shake Shack’s Chief Operating Officer discusses the role of digital properties in the company’s overall guest experience

Zach Koff is the Chief Operating Officer at Shake Shack, having previously served as Shake Shack’s Vice President of Operations and Director of Operations. In this webinar he discusses the innovative digital experiences that drive Shake Shack’s overall guest experience.

Watch this webinar with Shake Shack to learn:

  • How an industry leading brand tackles the implementation of digital products
  • The benefits of integrating user feedback in product rollouts
  • How to balance the operational impact of digital products on the in-store experience
  • The importance of on-location testing before, during and after product release
  • The steps to creating and implementing an omni-channel experience

Presenter:

Zach Koff
Chief Operating Officer
Shake Shack

Zach Koff is the Chief Operating Officer at Shake Shack, having previously served as Shake Shack’s Vice President of Operations from April of 2012 until December of 2016. Prior to becoming Vice President of Operations, he served as Director of Operations since February 2010, and opened Shake Shack’s 4th location in Miami Beach. Prior to leading operations for Shake Shack, Koff worked for the Bravo/Brio Restaurant Group for eight years, and opened and operated locations in five markets. Koff graduated from Cornell University’s School of Hotel Administration in 2002 with a Bachelor’s Degree in Hospitality Administration and a concentration in Law.