Going beyond Net Promoter Score: Why context matters
Join this webinar to learn how brands can navigate global, cultural and social differences to drive customer satisfaction.
Key findings from NPS® surveys to help you navigate global, cultural, and social differences.
Bolstering the hypothesis that much can get lost in translation, SurveyMonkey’s study revealed that the UK, US, Australia and Canada all have very similar NPS ratings, ranging from 24 to 30. In fact, the US and Australia have identical scores, with the UK trailing by 2 points.
Watch this webinar to see Sam Gutierrez, Senior Research at SurveyMonkey, and Natalie Aghdaey, Senior Product Marketing Manager at SurveyMonkey, delve into new research about global NPS®, examining how different countries think about customer loyalty. SurveyMonkey talked to almost 5,000 consumers in nine countries to gather insights on what customers care about and what drives their satisfaction with a company or brand. Along the way, the team learned how NPS relates to social habits for consumers around the globe.
Watch this webinar to learn more about:
- How customers in Europe, Asia, and North and South America differ in NPS with Japan and Brazil .
- The top purchase drivers for consumers in all nine countries—from Australia to Brazil, India and Japan.
- Which countries report lower NPS among Gen Z and Millennials and higher scores with older generations.
Speaker
Sam Gutierrez
Senior Research Scientist
SurveyMonkey
Sam Gutierrez is a Senior Research Scientist at SurveyMonkey, where he researches survey best practices and uncovers interesting trends in the survey world.
Natalie Aghdaey
Senior Product Marketing Manager
SurveyMonkey
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