Elevating customer insights to drive CX alignment
Add bookmarkMost CX professionals understand the challenge of managing internal stakeholder groups to inspire enthusiasm for much-needed CX initiatives. Combining the power of data and analytics with the conviction of internal influencers can catalyze a cultural shift, leading to business-wide customer-centricity and increased innovation in customer experience.
Join this session as Holly Felicetta, director of Kinetics AI at NPSx and Adam Elliot, independent consultant currently heading up insights at Aviva, discuss tactics to bring CX to life by moving beyond surveys, creating emotional motivation for change, and predicting the impact on business metrics.
Join this session to learn more about:
- Establishing organizational alignment around customer experience strategy
- Moving beyond surveys
- Getting customer insights and analytics right
