Customers expect a seamless channel-rich environment to be available to them.
For some time, organisations have been riding the omnichannel bandwagon. In our research last year 32% of practitioners planned to achieve a true omnichannel model by 2018.
However, only 10% of practitioners in this year's Global State of CX research could confidently claim they provide a completely seamless omnichannel experience.
Use these resources to take your multichannel model to the next level through creating a consistent experience from one touch point to another.