Drive personalization and loyalty with AI-powered engagement

Discover how AI-powered experiences can drive engagement and loyalty

Exploring the significance of AI in driving customer loyalty and the potential impact on business outcomes

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This FREE webinar was recorded on:
31 October, 2023
10:00 AM - 11:00 AM SGT

Are you ready to transform your business and elevate customer loyalty to new heights? Earlier this year, CX Network partnered with Twilio to find out how artificial intelligence (AI) is being used to engage customers across the APAC region.

Based on the results of that research, this 60-minute deep-dive will provide invaluable insights on how organizations across APAC are using and investing in AI, allowing you to benchmark your progress and capabilities and put your big questions to our expert panel. We will kick-off by demystifying the world of AI, exploring its various applications, and understanding how it can revolutionize customer personalization and then explore the importance of data in AI-driven personalization.

The session will touch on the importance of collecting, processing, and leveraging customer data effectively to create hyper-personalized experiences that resonate with your customer, and explore the game-changing potential of artificial intelligence (AI) in shaping customer engagement and driving brand loyalty. Learn to create seamless, personalized touchpoints that keep customers coming back for more.

Our key opinion leaders Doreen Chee, Digital Engagement Head, Digital Channels, Citi and Nicholas Kontopoulos, Vice President, Marketing, APJ, Twilio will be delving into questions within our 60-minute fireside chat that include:

• What is the importance of AI in 2023?

• Why should we be investing in leveraging technology and how should we be investing?

• The AI 101 – what is this for those starting out on their journey?

• Discussing advice on where to start in developing an AI strategy?

• Discussing the role of generative AI and delivering an enhanced CX?

• What does it mean to personalize the customer experience with AI?

• Highlighting specific use cases, sharing relevant metrics, and discussing the outcomes achieved through the integration of generative AI technologies in self-serve options, call deflection, and workforce management

• Discussing why personalized experiences are essential for building customer loyalty in the digital age

Key takeaways:

Learn why personalized experiences are essential for building customer loyalty in the digital age.
Learn how to measure the effectiveness of your AI-driven personalization efforts.
Discover key performance indicators and metrics to track customer loyalty and business growth

These takeaways will empower participants to immediately apply their newfound knowledge and skills to drive customer personalization and loyalty within their businesses, ultimately leading to improved customer satisfaction and business growth.

Speakers