CX Asia 2019 - Awards Application - Best Social Media Experience
This award recognises organisations who are utilising social media as a strategic channel for excellent customer interaction, engagement, service support, marketing and sales promotion contributing to a seamless end-to-end omni-channel customer experience. Judges will consider the impact of social media on improving customer satisfaction, loyalty and brand or product awareness. In addition, response time, self-services, knowledge management and the use of social media application will also be taken into consideration in marketing impact, usability, scalability and viral nature of their social media program.
- Describe your company’s commitment to utilise social media as a strategic customer engagement channel
- Share the initiative(s) taken to elevate social presence
- Detail your social media channel management strategy and their effectiveness
- Demonstrate with quantifiable metrics on how you have improved customer resolution and engagement through social media interactions
- Highlight how your social media initiative(s) has contributed to overall customer understanding and experience
Please note: That all fields marked with an asterisk (*) are required.