CX Asia 2019 - Awards Application - Best Social Media Experience

This award recognises organisations who are utilising social media as a strategic channel for excellent customer interaction, engagement, service support, marketing and sales promotion contributing to a seamless end-to-end omni-channel customer experience. Judges will consider the impact of social media on improving customer satisfaction, loyalty and brand or product awareness. In addition, response time, self-services, knowledge management and the use of social media application will also be taken into consideration in marketing impact, usability, scalability and viral nature of their social media program.

Describe your company’s commitment to utilise social media as a strategic customer engagement channel
Share the initiative(s) taken to elevate social presence
Detail your social media channel management strategy and their effectiveness
Demonstrate with quantifiable metrics on how you have improved customer resolution and engagement through social media interactions
Highlight how your social media initiative(s) has contributed to overall customer understanding and experience

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CX Asia 2019 - Awards Application - Best Social Media Experience

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