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November 19 - 22, 2024 | Singapore
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19 November 2023 | Pre-Conference Office Immersion Visit

19 November 2023 | Pre-Conference Office Immersion Visit 20 November 2024 | Main Conference Day 1 21 November 2024 | Main Conference Day 2 22 November 2024 | Post-Conference Focus Day - Customer Data, Privacy & Gen AI
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10:00 am - 10:30 am Morning Refreshments & Registration

10:30 am - 10:35 am Welcome & Housekeeping Address

10:35 am - 10:40 am Opening Remarks by Chairperson

Lionel Chok - Chief Metaverse Officer, WORLDX
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Lionel Chok

Chief Metaverse Officer
WORLDX
See Bio

10:40 am - 12:20 pm Panel Discussion | Metaverse for Dummies - Mapping your Journey into The Metaverse

Adriana Chia - Senior Vice President, Customer Experience and Research, Singlife
Lionel Chok - Chief Metaverse Officer, WORLDX
  • Exploring how businesses can leverage this new digital frontier to enhance customer interactions
  • Discussing practical strategies for businesses to adapt and thrive in the metaverse, including personalised marketing, virtual customer interactions, and building immersive experiences that resonate with customers
  • Exploring ways to create a responsible and inclusive metaverse for a seamless customer experience
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Adriana Chia

Senior Vice President, Customer Experience and Research
Singlife
See Bio
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Lionel Chok

Chief Metaverse Officer
WORLDX
See Bio

11:40 am - 1:20 pm Making the Most of the Metaverse: What are your Top 3 Strategies?

Lionel Chok - Chief Metaverse Officer, WORLDX
  • Exploring even greater personalisation by using an avatar as a personal assistant instead of a text-only chatbot like social media platforms
  • Delivering an improved omnichannel experience - online and continue in-store, on the telephone or, soon, in the metaverse
  • Developing new source of loyalty programs, with rewards including digital assets such as NFTs
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Lionel Chok

Chief Metaverse Officer
WORLDX
See Bio

12:20 pm - 1:20 pm Lunch & Networking Break

1:20 pm - 2:00 pm Engaging Younger Generation of Customers and Serving them Better through Innovation and Experimentation in the Metaverse

  • Exploring the potential of the metaverse as a virtual reality space for engaging and serving the younger generation of customers
  • Discussing the approach to innovation and experimentation in the metaverse
  • Exploring the role of customisation and personalisation in the metaverse 

2:00 pm - 2:40 pm Leveraging Modern MarTech

Puja Oberoi - Senior Vice President MarTech Lead, Citibank
  • Highlighting the successful implementation of innovative platforms  
  • Understanding the evolution of retail banking journeys
  • Discussing the transformative impact of the Metaverse as the next touchpoint
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Puja Oberoi

Senior Vice President MarTech Lead
Citibank
See Bio

2:40 pm - 3:00 pm Summary & Closing Remarks by Chairperson

3:00 pm - 3:00 pm End of Focus Day

In Partnership With :

CX Network

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